Commercializing software

Delivered online in five x three hour training sessions, the Commercialising Software and Digital Know-how course is provides an in-depth exploration of practical methods, tools and techniques for shaping a commercially viable, market-led proposition in this challenging and rapidly evolving sector. Topics covered include:. We will be using Zoom to deliver the course, with a combination of dedicated training time and break-out groups.

To attend the course, you will be access to the following:. Please check that your organisations IT setup allows the use of Zoom. By submitting this form you are subscribing to the Oxentia newsletter. You acknowledge that your information will be securely transferred to Oxentia's marketing platform, Mailchimp. You can unsubscribe at any time by clicking the link in the footer of our emails. For full information on how we store and use data please read our privacy policy.

The technology was such a game changer it quickly grew popular with web developers and also some of the best VCs in the valley. Tools developers are now familiar with like React, Angular, and Redux either did not yet exist or were still in their nascency.

At Percolate Studio , we adopted Meteor early to replace Rails as our framework of choice. Along the way we naturally became involved in the community, writing books and creating the Meteor package manager Atmosphere. Fast forward to after our acquisition. Open source is a great marketing channel. This creates a fertile market of potential buyers of your technology. There are two common ways OSS is commercialized.

The easiest and most obvious way to monetize is consulting or support. Since you created the tech, customers will assume you know it the best. The ideal way to monetize open source is by building a commercial software extension to your free offering. Unlike consulting, selling software scales as opposed to selling time. The open source and commercial offerings must complement and add value to each other. For businesses however, this value proposition made a lot of sense.

Hosting on a platform built by the makers of the framework that powers your application is good insurance that things up and down the stack are optimized and work well together. Peace of mind is well worth the modest markup on top of AWS. This sounds like a dream come true but unless your open source offering becomes incredibly popular the market may prove to be too small to sustain a business especially one bounded by VCs expectation of a 10x exit.

You should also state what the pricing strategy is going to be for both distribution channels and the end-user. Understanding how closely the product being launched aligns to the business core can determine some of the strategic directions required for the commercialization plan. The closer to the core, the fewer new strategies are required as a lot of the infrastructure would be re-usable.

The more diverse from your core the more work is involved in setting up the new infrastructure. Adjacency — Relationship to the Core ranked from 0 identical to the core to Diversification a completely new area. Shared Economics — There are five dimensions that when evaluated and measure the distance from the core and can be used to determine the degree of relationship to the core:. From the test marketing carried out in the previous phase, you should have an initial target market and customer profile already identified within the strategic plan.